Our Story

Mealtime is one of the most important parts of daily life.

Founder and CEO Mark Semmelbeck, a seasoned entrepreneur with over 30 years of experience in the oil and gas industry, has built multiple successful businesses. But Mark is also a dedicated father and grandfather — and he’s passionate about creating meaningful family experiences — especially around the dinner table.
A Better Meal founder and CEO Mark Semmelbeck and family.

That’s how A Better Meal came into being. Mark saw his own daughter struggling. A working mom of two, she was trying to balance her career, parenting, activities, and meal planning. Juggling all of this while keeping her family’s meals nutritious and organized felt overwhelming. Seeing this, Mark recognized an opportunity to merge his entrepreneurial expertise with AI technology to develop a solution that could take the stress out of mealtime for families everywhere.

We help busy people and families save time, stay organized, and enjoy stress-free home cooking.

The app provides personalized meal plans, easy recipe organization, and smart grocery list organization—all designed to make home cooking more convenient and enjoyable. In addition to meal planning, Whether planning meals for a few days out of the week or the whole week, discovering new recipes, or learning new cooking skills, this technology-driven solution is here to support healthier, happier mealtimes.
fun family barbeque

Core Values

We believe families are at the heart of every meal. Our app is designed to bring people together, turning mealtime into a chance to connect, share joy, and create lasting memories around the table.

Family Love

We believe families are at the heart of every meal. Our app is designed to bring people together, turning mealtime into a chance to connect, share joy, and create lasting memories around the table.

Inclusivity

We’re committed to making healthy eating accessible for everyone—regardless of budget, schedule, or dietary needs. Our tools offer flexible, affordable solutions to support a wide range of lifestyles.

Healthy Minds and Bodies

We promote simple, sustainable changes that support overall well-being. By helping users build healthier habits over time, we aim to reduce stress and support both physical and mental health.

Innovation

We use the power of AI and smart technology to make meal planning easier, more personalized, and more efficient. By partnering with experts and staying on the edge of food and tech innovation, we deliver tools that support healthier living every day.